Category: Impact Websites blog

What is SEO? SEO stands for search engine optimisation, and it refers to the practice of optimising websites and their content to rank higher in search engine results pages (SERPs). The ultimate goal of SEO is to increase the visibility of a website and attract more organic traffic from search engines (take a look at […]

Google Analytics for small business: tracking your website visitors NOTE: All websites that we build have Google Analytics added as standard Google Analytics is an essential tool for anyone with a website, regardless of whether it’s a personal blog or a large e-commerce site. It allows website owners and marketers to collect valuable data about […]

Improving website speed There are a number of reasons why the speed of your website needs to be carefully monitored. Why improving website speed matters Firstly, website speed affects user experience. If your website takes too long to load, users will quickly become frustrated and may even leave your site before it finishes loading. Nobody […]

Why a mobile friendly website matters It is important to have a mobile-friendly website because more and more people are accessing the internet from their mobile devices, such as smartphones and tablets. In fact, mobile devices account for over half of all internet traffic worldwide. If your website is not optimised for mobile devices, it […]