SEARCH ENGINE OPTIMISATION (SEO)

Starting in 2025, we’re excited to roll out a new SEO service designed to help your business grow and stay competitive online. This service will cost $195+GST per month, offering great value, though it might not be the right fit for everyone.

To get the best results from this service, we’ll need your help. Keep us in the loop about any new projects, services, or changes to your business. If you have photos or other updates, send them our way so we can make sure your website stays up-to-date and optimised for search engines.

This service includes 10 key actions aimed at boosting your website’s performance. Together, we’ll work to ensure your site is always in line with the latest SEO trends and is getting the attention it deserves. And if you ever decide it’s not the right fit for your business, you can cancel anytime.

Contact us to get started with your search engine optimisation SEO boost!

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Action 1: Content Creation & Updates

We will regularly publish new blog posts or articles that target the keywords your customers are searching for. We’ll also update existing pages to keep them relevant and optimised for better visibility in search engines. As SEO rules evolve, we ensure that all content is aligned with the latest best practices.

Action 2: Technical Website Checks

Each month, we will run checks to fix any issues that could affect how search engines view your site, such as broken links or slow-loading pages. We’ll also make sure your website is mobile-friendly and loads quickly. SEO strategies improve over time, and we make sure your site keeps up with those improvements.

Action 3: Building Quality Backlinks

We will work on gaining links from trusted websites to improve your site’s authority. This can include writing guest posts, getting listed in industry directories, and reaching out for link opportunities. We’ll adapt our backlink strategies as SEO practices change to ensure your site stays well-connected online.

Action 4: Improving Local Search Rankings

We will optimise your Google My Business listing with updated photos, accurate contact details, and any other relevant information. We’ll also make sure your site appears in local search results by using location-specific keywords. As local SEO practices evolve, we’ll ensure your business stays visible in local searches.

Action 5: Website Performance Tracking & Reports

We will track key metrics such as where your visitors are coming from, how long they stay, and which pages they visit. At the end of each month, we’ll provide you with a report showing how your website is performing and highlight any areas for improvement. This allows us to continuously adjust based on data and changes in SEO algorithms.

Action 6: Improving Website Navigation

We will regularly review your website’s structure to ensure that visitors can easily find important information. This helps both users and search engines navigate your site more effectively. We stay up-to-date with SEO changes to ensure your site remains easy to use and well-optimised.

Action 7: Making the Website Easy to Use

Even though we’ve already built your website, we’ll continue to review it regularly to make sure it’s still as user-friendly as possible. As your business evolves, we want to ensure that your website remains easy to navigate, with buttons or links that are easy to find, fast-loading pages, and a smooth browsing experience. We’ll check for any new improvements that could be made to enhance user experience over time.

Action 8: Ongoing Keyword Research

We will find new keywords that your customers might be searching for and make sure your website includes them. We’ll also monitor what your competitors are doing and adjust our strategy to keep you ahead. As search trends and algorithms change, we adapt your keyword strategy to stay relevant.

Action 9: Promoting Your Content

We will submit your content to relevant online directories and websites to increase visibility and drive more traffic to your site. This will help raise awareness of your business and improve your rankings. We stay informed on SEO trends to ensure your content gets the exposure it deserves.

Action 10: Improving Website Conversions

We will test different versions of key pages on your website to see which one works best for turning visitors into customers. This could involve adjusting how information is presented to make it more appealing or easier to understand. As user behaviour and SEO techniques evolve, we’ll make ongoing adjustments to maximise conversions.

So what’s SEO and why should I care?

In short, search engine optimisation (SEO) means making sure that your website gets listed higher in the search results. A great site that nobody can find is pointless, so making sure you have the right SEO can see you pushed up higher in searches, getting you more traffic.

If I built your site, then half of these issues have already been addressed, but keep in mind that SEO needs to be run relatively regularly – at least once a year – to keep your content fresh and make sure your site is sticking to best practices (these change every year!).

 

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A fast loading site with relevant content

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Make sure content is optimised and updated

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Focus keywords and meta descriptions

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Sequential header tags (H1 / H2 / H3)

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Optimise images & use webp / AVIF files

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Improve internal linking

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Submit a site map to the Google Search Console

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Check competitor keywords

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...and a bunch of other stuff!!