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021 055 9077 Get in touch
Search engine optimisation

Improve your SEO

Google traffic is down across the board as more people get answers from AI tools like ChatGPT and Google's own AI summaries. Good SEO now means being visible in both — and that takes a different approach than it did five years ago.

Talk to us about SEO →
25%+
Estimated drop in traditional Google click-through since AI overviews launched
#1
Position still matters — AI tools pull from pages that rank well and are well-structured
2x
Sites with fresh, structured content are cited by AI tools far more often
900+
NZ business sites built by us with SEO structure built in from day one
The landscape has shifted

Google is still important.
But it's no longer
the only game.

When someone types a question into ChatGPT, Perplexity, or Google's AI Overview, they get a direct answer — often without clicking through to any website. That's traffic that used to land on your site.

The good news: the sites that get cited by AI tools are the same ones that rank well on Google. Clean structure, clear content, genuine authority. The fundamentals haven't changed — but the stakes of getting them right have gone up.

For local NZ businesses, local search is still very strong. People searching for a plumber, a florist, or a builder in their area are still clicking through. That's where focused, practical SEO work pays off most.

AI tools favour well-structured pages
ChatGPT, Gemini, and Perplexity pull from pages with clear headings, direct answers, and real content — not keyword-stuffed filler. If your page is set up properly, you stand a better chance of being cited.
Local search is holding up
People looking for local services — trades, health, hospitality, retail — are still using Google Maps and local search. Keeping your Google Business Profile current and your site locally optimised still drives real enquiries.
Content freshness matters more than ever
A site that hasn't been touched in two years is harder for both Google and AI tools to trust. Regular updates — even small ones — signal that a business is active and relevant.
Technical SEO is the foundation
Page speed, mobile usability, proper heading structure, image optimisation, and a clean sitemap — these basics have never mattered more. AI crawlers and Google both penalise sites that get these wrong.
What we actually do

Improve your SEO.
No fluff, no lock-in.

We charge at our standard rate of $90 + GST per hour. You tell us what you need, we scope it out and get it done. No monthly retainer, no ongoing contract you can't get out of.
01
Technical audit & fixes
Page speed, mobile performance, broken links, heading structure, image compression, sitemap submission — the bones of good SEO.
02
Content review & updates
Reviewing your existing pages for keyword relevance, thin content, and outdated information. Rewriting or expanding where it counts.
03
Keyword & competitor research
Finding the terms your customers actually search for, and seeing where competitors are outranking you and why.
04
Local SEO
Google Business Profile optimisation, local citations, and making sure your site signals the right location and service area to search engines.
05
Meta titles & descriptions
The text that appears in search results. Often overlooked, always worth getting right — these directly affect whether people click through.
06
Internal linking & structure
Making sure the pages on your site connect to each other logically — helping both users and search engines understand what you do.
07
AI-readiness
Structuring your content so it's more likely to be cited by AI tools — clear answers, proper schema where relevant, and authoritative page structure.
08
Performance tracking
Setting up or reviewing Google Analytics and Search Console so you can see what's working — and we can see where to focus next.
09
New page creation
Sometimes the best SEO move is a new service page or location page that directly targets what your customers are searching for.
Hourly rate
$90
+ GST per hour
No monthly plans, no lock-in contracts. SEO work is charged at our standard hourly rate. We'll scope out what needs doing, tell you how long it'll take, and get started once you're happy. Most initial SEO projects run between 2–6 hours depending on the size and state of your site.
Already a client?

If we built your site,
you're already
ahead of the curve.

Every site we build comes with solid SEO foundations built in from day one. That means you're not starting from scratch — but SEO isn't a one-time job. Search engines update their criteria constantly, and your content needs to keep pace with your business.

We recommend a check-in at least once a year, or any time you make significant changes to your business — new services, new locations, new pricing.

Book an SEO review →
Fast-loading, mobile-optimised build
Correct H1 / H2 / H3 heading structure
Focused meta titles and descriptions
Optimised images (WebP format)
Google Analytics installed
Sitemap submitted to Google Search Console
Clean internal linking structure
SSL certificate installed
Location and service area signals in place
No duplicate content or thin pages
Ready to be found?

Let's look at where
your site stands.

Get in touch →